Our Value-Based Pricing Philosophy

Why We Use Value-Based Pricing at StableWoman™

Thoughtfully Priced. Intentionally Made. Emotionally Valued.

At StableWoman™, we believe pricing should reflect more than materials or manufacturing—it should reflect meaning. Our brand is built on a foundation of purpose, empowerment, and craftsmanship. That’s why we use Value-Based Pricing: a strategy that honors the emotional, sustainable, and transformative purpose behind every product we create.

What Is Value-Based Pricing?

Value-Based Pricing means we set our prices based on the perceived value to the customer, not just a formula or fixed markup. Every StableWoman™ piece carries with it:

  • Elevated design and small-batch production

  • Careful sourcing and intentional craftsmanship

  • A powerful mission to support and inspire strong women

Our pricing reflects the experience our customers receive—quality, longevity, and emotional connection—not just the cost to make an item.

We ask: “What does this product mean to the person buying it—and what is that worth?”

Why This Matters for Our Retail Partners

By understanding our pricing philosophy, you understand what sets StableWoman™ apart—and why our products create value beyond the shelf.

  • Our products aren’t mass-produced
    Each item is made-to-order, handcrafted with care, not pulled from a warehouse shelf.

  • Our customers buy with their hearts
    They’re drawn to story, mission, and intention—and are proud to pay for meaning.

  • Our margins are purpose-driven
    While our wholesale prices may not always fit a traditional keystone model, our high perceived value supports stronger sell-through, fewer markdowns, and deeper loyalty.

  • Sustainability at our core
    We avoid overproduction, reduce waste, and create pieces meant to last, which resonates with today’s conscious consumers.

Our recommended MSRP

Our pricing is rooted in a value-based approach that reflects the true worth of our products—from exceptional quality and artisanal craftsmanship to sustainable practices that resonate with our community. We set a consistent MSRP across all sales channels—including online and retail partners—ensuring customers enjoy a transparent, fair, and competitive price, no matter where they shop.

Our wholesale pricing offers retailers a meaningful margin at 50% of MSRP, enabling them to apply a suggested markup around 1.8x. This multiplier strikes a balance: it is slightly below the traditional keystone (2x), allowing our products to remain accessible while honoring their unique value and integrity.

By aligning pricing with the value our products deliver and maintaining price parity across channels, we nurture trust and provide retailers and customers alike with a compelling and consistent brand experience.